Chinese Kung Fu Should Have Entered International Olympic Games

When will Chinese kung fu Enter International Olympic Games. Why is it necessary for Chinese martial arts to be an olympic event? The author of this article will analyze the topic now.

Abstract: There are many problems to be resolved for Martial arts enter into Olympic Games. From the visual angle of propagation science, this article analyses the essence of international communication of athletic martial arts, and puts forward that we should apply proper propagation strategy, and then gives some advice.

Rational Thoughts on Tournament International Communication of Martial Arts (Thesis)

Kung fu gets Beijing Olympics slot. Kung fu will be featured at the Olympics in Beijing next year but the world’s most famous practitioners, the monks of the ancient Shaolin temple immortalized in 1970s skein “Kung Fu,” won’t be taking part because their chopsocky is not about competition.

Olympic organizers said kung fu, known in China as wushu, will be showcased in a competition, although not as an official Olympic sport.

“Chinese wushu belongs to competitive sports, whereas Shaolin wushu belongs to traditional martial arts. The two have different natures, standards and connotations,” Qian Daliang, general manager of the Henan Shaolin Temple Development, told local media.

The Shaolin Temple in Dengfeng City, in the central province of Henan, has been transformed into an entertainment industry all its own, even hosting its own chopsocky reality tv show.

The temple features in scores of Hong Kong and mainland martial arts pics but outside China is best known as the place where Kwai Chang Caine or Grasshopper in “Kung Fu,” played by David Carradine, learned self-defense skills. The 1,500-year-old Shaolin Temple is also China’s most renowned home of Zen Buddhism.

DING Lin-tao1, XING Wu2
(1.Dept. of P.E., Anhui Technical teacher’s College, Fengyang 233100,Anhui, China;
2.Dept.of P.E., Nanyang Teacher’s College, Nanyang 473061,Henan, China)

Key words: athletic martial arts; international communication; propagation strategy

民族传统体育学:竞技武术国际传播的理性思考

摘要:武术进入奥运,尚有许多问题急待解决。从传播学角度分析了竞技武术国际传播过程的本质,认为竞技武术国际传播是整体性、双向性、动态性和社会性的过程;并且从传播策略应用上提出五点建议,包括传播类型多样化策略、国际化视野与本土化特色相结合的策略、推销宣传策略、传播媒介多媒体化策略以及传播策略中的“空手道”等。

关键词:竞技武术;国际传播;传播策略

(1.安徽技术师范学院 体育部,安徽 凤阳 233100;2.南阳师范学院 体育 系 ,河南 南阳 473061) 中图分类号:G852   文献标识码:A    文章编号:1004-0560(2005)01-0112-03。作者:丁林涛1, 邢  午2

Chinese Kung Fu Should Have Entered International Olympic Games

News from Chinese Martial Arts Association: Despite the painstaking efforts made by the Chinese Wushu Association to get Wushu into the Olympic Games, it still has a long way to go before it becomes an official Olympic event, Wang Xiaolin, president of the Chinese Wushu Association and director of the National Sports Bureau Wushu Administrative Center, remarked at the inaugural meeting of the Chinese Wushu delegation for the Beijing 2008 Wushu Tournament held in Beijing on August 7, 2008.

According to Wang, two factors increased the difficulties to get Wushu into the Olympics: The International Olympic Committee (IOC) is trying to reduce the number of Olympic sports from 28 to 26 over the London Olympic Games, and a number of sports such as karate, golf and squash are seeking to be added to the Olympic program.

Wang further commented that in 2006 the IOC produced new criteria to evaluate whether a potential sports event is eligible for Olympics. First and foremost, the potential sports event must gain a certain ratio of TV coverage; secondly, it should generate enough revenues; thirdly, the sports event shall be able to win sponsorship from world famous companies. These new criteria also make it harder to turn Wushu into an official Olympic sport.

“Even though we had encountered many setbacks in gaining the Olympic recognition of Wushu, we are still very confident and will continue our efforts to make Wushu an Olympic sport,” said Wang. “But our final goal is to turn Wushu into a world sport. Actually we have made significant progress in popularizing Wushu worldwide. Wushu has become an official event of a number of regional games such as the Asian Games, the East Asian Games, Southeast Asian Games and South Asian Games. Now we are trying to go for the West Asian Games.”

Since Chinese top Wushu experts performed at the Berlin Olympic Games in 1936, 72 years have passed. Wushu has finally got the IOC permission to hold its Beijing 2008 Wushu Tournament during the Beijing Olympic Games.

According to the IOC regulations, non-Olympic sports are not allowed to carry out competitions in the Olympics-hosting cities during the Olympic Games. IOC gave Wushu such an exception, showing IOC’s respect and support for the traditional Chinese sport.

Chinese Wushu, still a long way from Olympic Games. The Beijing 2008 Wushu Tournaments is hosted by the Beijing Organizing Committee for the Games of the XXIX Olympiad (BOCOG), International Wushu Federation (IWUF) and Chinese Wushu Association. It is to be held from August 21 to 24. 128 athletes from 43 countries and regions will come to attend this event. Editing by James Clintwood.

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